RCS Business Messaging Platform for Brands

RCS (Rich Communication Services) is the next generation of SMS — and it lands directly in your customer's default messaging app, with zero app download required. It supports high-resolution images, videos, carousels, quick-reply buttons, and verified sender identity, all inside the native inbox every Android phone already has. Think of it as WhatsApp-level richness, but without asking anyone to install anything.

RCS is supported on all Android devices running Android 5.0+ with Google Messages as the default SMS app. In India, all three major operators — Jio, Airtel, and Vi — support RCS. With over 6 billion RCS-enabled devices globally and strong Android penetration in India, your reach is already substantial. For users on unsupported devices or networks, Cunnekt automatically falls back to standard SMS so no message is ever lost.

Brand verification typically takes 3–5 business days. Cunnekt handles the entire registration process with Google's RCS Business Messaging platform and your telco partners — you simply submit your brand name, logo, color palette, and business details through our dashboard. Once verified, your verified badge, brand name, and logo will appear on every message you send, giving customers instant trust signals.

Nothing falls through the cracks. Cunnekt's intelligent routing engine detects in real-time whether a recipient's device and operator support RCS. If they don't, the message is automatically delivered as a standard SMS — with no extra configuration or cost on your end. You can track RCS vs SMS delivery splits in your analytics dashboard.

Cunnekt uses a simple per-message pricing model with no hidden telco fees or surcharges. Our Starter plan includes 1,000 free RCS messages per month — ideal for testing. The Scale plan at ₹4,999/month includes 50,000 messages, and Enterprise plans offer custom volume pricing with committed discounts. SMS fallback messages are billed at standard SMS rates and shown separately in your dashboard for full transparency.

Yes — Cunnekt is API-first. Our REST API lets you send individual transactional messages (OTPs, order alerts, shipping updates) or trigger bulk campaigns programmatically. We offer official SDKs for Node.js, Python, Java, and PHP, plus webhook support for delivery receipts and inbound message events. Most teams are fully integrated within a single sprint.

Yes. Cunnekt operates within TRAI's DLT (Distributed Ledger Technology) framework for business messaging in India. All RCS sender IDs are registered through compliant channels, and we handle the DLT principal entity and template registration process as part of your onboarding. We also support consent management and opt-out handling to keep your messaging fully compliant.

Absolutely. Cunnekt supports full two-way RCS conversations — customers can reply to your messages, tap quick-reply buttons, or interact with suggested actions. You can handle replies via our dashboard inbox, route them to your CRM via webhooks, or power automated responses using our built-in AI chatbot builder. This makes RCS ideal for support, lead qualification, and guided purchase flows.