How Jeevansathi Increased Premium Membership Sign-ups by 67% in 4 Months (centre aligned hero section area)
This case study explores how AI-driven targeting via Cunnekt transformed its lead generation strategy.
About Company
Jeevansathi is one of India’s most trusted matrimonial platforms with over 20 years of experience
Industry
Online matrimonial/matchmaking services.
Headquarters
Noida, India
Company Size
250-330 employees
Headquarters
Noida, India
Products
A range of premium membership plans
The Challenge
Even with a strong brand presence and a vast user base, Jeevansathi was looking to expand its premium membership segment. The premium plans provided special features such as greater profile visibility, advanced search filters, and personalized matchmaking services. However, connecting with the right audience who genuinely valued these offerings was becoming a challenge.
- Low Lead Quality Paid advertising campaigns generated traffic, but many visitors were casual browsers rather than serious prospects.
- Inefficient Targeting Traditional demographic targeting wasn't enough. Not everyone in the 25-35 age bracket was ready to pay for premium features.
- High Cost Per Acquisition As ad competition grew, Jeevansathi’s cost per premium sign-up kept rising, while only 3.2% of free users upgraded.
The Solution
Cunnekt’s LeadGen+- Where AI-Powered Intelligence Meets Human Touch
Cunnekt partnered with Jeevansathi to revolutionize their lead generation approach using artificial intelligence and data-driven insights.
Conversion funnel Setup
We mapped the entire customer journey, identifying key touchpoints where prospects showed interest. Custom landing pages were created, tracking pixels installed, and automated email sequences configured to nurture leads through each stage effectively.Phase - 1
Data Analysis and Segmentation
We analyzed Jeevansathi's customer data to understand what separated premium members from free users. Our AI models processed millions of data points, then created highly specific audience segments: Serious Seekers, Family Decision-Makers, NRI Premium Prospects, Career-Focused Professionals, and Community-Specific groups.Phase - 2
Intelligent Multi-Channel Outreach
We ran personalized campaigns on LinkedIn, Facebook, Instagram, Google, and WhatsApp. Each platform had a clear goal. We shared real success stories and targeted messages. We reached professionals, high-intent users, and warm leads. We highlighted time-saving and premium features.Phase - 3
AI-Powered Lead Qualification System
Our AI analyzed user behavior patterns, engagement levels, and demographic data to identify premium membership prospects. The system asked strategic questions about marriage timeline, partner preferences, family involvement, and willingness to invest in personalized matchmaking services.Phase - 4
Predictive Lead Scoring & Nurturing
The system scored each lead by conversion chance. Hot Leads went to sales for quick follow-up. Warm Leads got emails about premium benefits. Nurture Leads received helpful content. This helped the team focus on likely conversions.Phase - 5
Results Achieved
The transformation was remarkable
Increase in Premium Membership
Reduction in Cost Per Acquisition
Improvement in Lead Quality Score
Faster Sales Cycle
Lead Response Rate
Why Cunnekt?
Cunnekt helps brands transform how they capture, nurture, and convert prospects. Our intelligent system streamlines sales pipelines, automates follow-ups, and provides actionable insights. With powerful analytics and seamless integrations, Cunnekt empowers teams to close deals faster and maximize revenue growth efficiently.
- Free Blue Tick
- Dedicated Onboarding and Support
- Enterprise-grade
- Zero Conversation Markup
- API-driven scalability
Drag and Drop Chatbot Plans start @1999/month
