How Bennett University Increased Quality Applications by 73% and Reduced Cost Per Enrollment by 48%
This case study explores how AI-driven lead qualification via Cunnekt transformed Bennett University’s student recruitment strategy.
About the Institution
Bennett University is a premier private university established by The Times Group, India's leading media conglomerate, with a vision to provide world-class education.
Industry
Higher Education
Location
Greater Noida, Uttar Pradesh (NCR)
Established
2016
Accreditation
NAAC A+ rated
Programs
30+ courses across Engineering, Law, Media, Design, Management, and Liberal Arts
Key Differentiator
Global partnerships with 50+ international universities, including Georgia Tech, Monash, and NUS
The Challenge
Despite having strong brand recognition backed by The Times Group and impressive global partnerships, Bennett University faced significant challenges in attracting and converting the right student prospects during its admission cycles.
- Low Application Quality Digital advertising campaigns generated thousands of inquiries, but many were from unserious prospects—students casually browsing options, parents gathering information for future years, or applicants with unrealistic expectations about admissions requirements.
- Rising Acquisition Costs As competition in private education intensified, the cost per inquiry kept climbing while conversion rates remained stagnant. The admissions team struggled to differentiate between genuinely interested candidates and information gatherers.
- Manual Screening Challenges With peak admission season bringing in 5,000+ monthly inquiries across multiple programs, manually screening and qualifying each lead created delays. Promising candidates often dropped off before receiving timely responses.
The Solution
Cunnekt's LeadGen+ - AI-Powered Student Intelligence
Cunnekt partnered with Bennett University to transform their student recruitment process using intelligent automation and conversational AI.
Enrollment Funnel Mapping & Campaign Setup
We conducted a comprehensive analysis of Bennett's student journey from awareness to enrollment. Program-specific landing pages were created for B.Tech, BBA, Law, Media, and Design. Multi-touch tracking was implemented across digital channels, and automated nurture sequences were configured for each program type.Phase - 1
Intelligent Audience Targeting & Segmentation
We analyzed three years of Bennett's enrollment data to identify successful applicant patterns. Our AI models created specific prospect segments: Academic High Achievers, Global Aspirants, Creative Professionals, Law and Management Seekers, Parent Decision-Makers, and NRI International Students seeking quality education.Phase - 2
Multi-Channel Lead Generation Campaign
We launched targeted campaigns across LinkedIn, Facebook, Instagram, Google Search, and education portals. Each platform delivered program-specific messaging highlighting global partnerships, placement records, campus life, and student success stories. WhatsApp Business API served as the primary channel for instant engagement.Phase - 3
AI-Powered Lead Qualification System
Every inquiry was immediately engaged via WhatsApp by Cunnekt's multilingual AI agent. The system asked strategic questions about program interest, academic status, entrance exam scores, preferred intake timeline, hostel requirements, budget range, and international exposure interest to verify eligibility and intent in real-time.Phase - 4
Predictive Lead Scoring & Intelligent Routing
Each prospect received a qualification score based on academic eligibility, entrance exam status, budget alignment, engagement quality, and response timeline. Hot Leads were immediately assigned to senior counselors. Warm Leads entered nurture sequences. Cold Leads received long-term engagement content for future cycles.Phase - 5
Results Achieved
The transformation exceeded expectations:
Increase in Quality Applications
From 1,200 to 2,076 complete applications per quarter
Reduction in Cost Per Enrollment
Acquisition cost dropped from ₹42,000 to ₹21,840 per enrolled student
Faster Response Time
Average first response improved from 3.8 hours to 54 minutes
Higher Enrollment Conversion Rate
Conversion from application to enrollment jumped from 23% to 31.7%
Why Cunnekt?
Cunnekt helps brands transform how they capture, nurture, and convert prospects. Our intelligent system streamlines sales pipelines, automates follow-ups, and provides actionable insights. With powerful analytics and seamless integrations, Cunnekt empowers teams to close deals faster and maximize revenue growth efficiently.
- Free Blue Tick
- Dedicated Onboarding and Support
- Enterprise-grade
- Zero Conversation Markup
- API-driven scalability
Drag and Drop Chatbot Plans start @1999/month
